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Crank It. Jig It. Troll It. Land It!

Imitate bunker, herring, mackerel and more.

Shop Blade Bundles

Wild action with minimal effort. Trigger more bites from the boat or the bank.

Whatever your target - LMB, SMB, Walleye, Musky, Pike, Lake Trout, Striper, Bluefish, Snook and anything else that swims. We have a baitfish for that!

Shop Shad Patterns

Get Glowing! 1/4 oz. & 1/2 oz. Spring Catching Essentials

Enhance strike frequency day and night, in overcast weather, in dark, muddy, and deep waters. The glow effect charges by sunlight or any other light source.

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Lead Free 3/8 oz. SteelShad Elite Series

The Lead Free version of SteelShad is the same length as The Original Series measuring 2-3/4" yet arrives with a line clip, two #8 VMC black nickel hooks and a tin weight.

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"The SteelShad is a fun lure because so many species of gamefish will eat it! It’s a very versatile lure and a must-have for my tackle box."

Bassmaster Elite Series Pro, Jay Yelas

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