SteelShad Blade Bait Action

Catch More Fish, Faster!

From the bank, from the boat- Fishing SteelShad is an experience like nothing else out there. SteelShad was designed by anglers constructed to fish at any depth, for any fish, during any season.

Why SteelShad Baits?


We've placed the weight on the belly of the lure, this allows the nose to cut the water and changes the center of gravity on the lure to create a stable intense vibration. The vibration is so stable you can troll it at almost any speed.

Stainless Steel

We've made the body out of a malleable stainless steel. This allows you to bend the tail of the lure to make it go left or right, work around structure or docks, or crank it to keep it shallow. Or bend it to customize the action to imitate an injured or dying bait fish.

VMC® Hooks

The VMC® Permasteel® hooks on the Mini, Original, XL and XXL are coated for use in salt water and coated with a 100% protective shield for even the most vulnerable areas of the hook, whilst maintaining ultimate point sharpness. VMC® Permasteel® prevents signs of corrosion in saltwater for over 1000 hours.

The VMC® Black Nickle hooks on the Elite Series & Heavy Series are premium, elegant finishes from VMC® achieving the vital balance between sharpness and resistance. This technical plating ensures a high level of discretion for the majority of modern fishing techniques.

Watch The Action

Match Your Bait Fish

SteelShad started out with Gold and Silver (Chrome), known for landing trophy largemouth and smallmouth bass. Then we expanded the patterns to target walleye, all types of trout, striper, musky, pike, salmon, red fish, snapper and more. Currently there are 12 different colors of SteelShad blade baits, depending on what you're targeting we've got the perfect color for you!

Silver (Chrome)


Sexy Shad

Perch (Firetiger)








Wonder Bread

Sizes of Blade Baits

Mini Series

1/4 oz - #12 VMC® Permasteel® Treble Hooks - 1 3/4" long

Original Series

3/8 oz - #6 VMC® Permasteel® Treble Hooks - 2 3/4" long

Elite Series

3/8 oz - Lead-Free Tin Weight - Line Clip - #8 VMC® Black Nickle Treble Hooks - 2 3/4" long

Heavy Series

1/2 oz - Line Clip - #8 VMC® Black Nickle Treble Hooks - 2 1/4" long

XL Series

3/4 oz - #4 VMC® Permasteel® Treble Hooks - 3 3/4" long

XXL Series

2 oz - 5/0 VMC® Permasteel® Single Hooks - 5" long

Owners say

Using as a Search Bait:

Works great, perfect for a quick search of predator fish when shad are present around your location."

William F.


Great lure!
Attracts the bass like no other lure I own. I love it!!!"

Ray Z.

Works well for Bass, Walleye and Pike!
Flexible for shallow or deep. Enough weight for long casts. Nice movement when jerking or reeling."
Gerald R.