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Crank It. Jig It. Troll It. Land It!

Imitate bunker, herring, mackerel and more during this winter's striper season.

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Get Glowing! 1/4 oz. & 1/2 oz. Winter Catching Essentials

Enhance strike frequency day and night, in overcast weather, in dark, muddy, and deep waters. The glow effect charges by sunlight or any other light source.

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Wild action with minimal effort. Trigger more bites from the boat or the bank.

Whatever your target - LMB, SMB, Walleye, Musky, Pike, Lake Trout, Striper, Bluefish, Snook and anything else that swims. We have a baitfish for that!

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Lead Free 3/8 oz. SteelShad Elite Series

The Lead Free version of SteelShad is the same length as The Original Series measuring 2-3/4" yet arrives with a line clip, two #8 VMC black nickel hooks and a tin weight.

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"The SteelShad is a fun lure because so many species of gamefish will eat it! It’s a very versatile lure and a must-have for my tackle box."

Bassmaster Elite Series Pro, Jay Yelas

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