Tis The Season!

Take 15% Off Fall Fishing Essentials Now!

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Wild action with minimal effort. Trigger more bites from the boat or the bank.

Whatever your target - LMB, SMB, Walleye, Musky, Pike, Lake Trout, Striper, Bluefish, Snook and anything else that swims. We have a baitfish for that!

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Show Your Pride

Officially Licensed. Limited Edition. Based on the Original SteelShad.

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3 New Patterns!

Perch, Tennessee & Kentucky Shad. Mini size with huge action! From shallow rivers to deep bodies of water these frantic baitfish will generate more strikes.

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