1/4 oz. & 1/2 oz. Glow Series Available Now!

The glow effect charges by sunlight or any other light source. Enhance strike frequency day and night, in overcast weather, in dark, muddy, and deep waters. Great for ice fishing too!

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Lead Free 3/8 oz. SteelShad Elite Series On Sale Now

To kick off the Bassmaster Elite Tournament for 2021, we are featuring the tin weight SteelShad Elite Series at 10% Off!

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Wild action with minimal effort. Trigger more bites from the boat or the bank.

Whatever your target - LMB, SMB, Walleye, Musky, Pike, Lake Trout, Striper, Bluefish, Snook and anything else that swims. We have a baitfish for that!

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The SteelShad is a fun lure because so many species of gamefish will eat it! It’s a very versatile lure and a must-have for my tackle box

Bassmaster Elite Series Pro, Jay Yelas

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3 New Patterns!

Perch, Tennessee & Kentucky Shad. Mini size with huge action! From shallow rivers to deep bodies of water these 1/4 oz. frantic baitfish will generate more strikes.

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