About Us - SteelShad

Read The Republic’s 7/26/16 full story- Gone Fishing (for good) Here

Steel Shad bass fishing lures simply land more fish and know no limitations. Fished, tested and perfected throughout all states by anglers, for anglers who know no limitations as well.

Our goal is to make you to feel as comfortable as us about Steel Shad lures. If it is about swinging steel, bending your lure or any other topics please ask. We have provided detailed material to make your lure your own but please feel free to ask about any questions. We are all about being here for you and we will contact you right back if needed.

SteelShad’s elongated body style, various weight and unique malleable steel constantly produces more strikes, in more water, year round unlike your typical blade bait.

Carefully crafted and endorsed by full-time Florida fishing guide Captain Steve Niemoeller in the Fishing Capital of the World. Designed by Blake Gills for you to get the job done in your local waters.

Whether you have thrown a SteelShad before or not, at least one of these lures should be your box’s go-to. Get the upper hand and land more fish! Steel Shad is the most dynamic lure for of course deep water, but also perfect for extremely shallow bait fishing…Don’t miss out!

Our passion is to share this design for anglers everywhere to enjoy out on your hometown waters.

Steve is a full time fishing guide for BassOnline.com read his full story here. You can hear about SteelShad in weekly fishing reports live on the radio! We thank you and look forward to hearing from you! See you on the water, Happy Fishing -Steve

In 2016, three best friends partnered together with Captain Steve Niemoeller to launch the SteelShad Fishing Company nationwide. The SteelShad fishing lure was designed and perfected by Anglers and Guides whom are on the water every day. Stephen Price, CEO of SteelShad, remarks “We are rapidly gaining national visibility and selling SteelShad fishing lures to Anglers nationwide. This has been the goal of our Company from day one. Our Team is growing and we are working hard to bring new SteelShad Products to the Marketplace. We look forward to SteelShad becoming a trusted name to Anglers everywhere!”

The SteelShad Fishing Company is based in East Dorset, Vermont and our Team is expanding! Stephen Price is the CEO of the Company and Captain Steve Niemoeller is Vice President, and he continues to be an active, full time fishing guide in Florida as well.  Brad Wightman and Campbell Mathewson are Co-Founders and Senior Advisors. Heather McCullough and Amy Gable manage our online marketing and social media presence.

Together, we are bringing innovative SteelShad fishing lures, apparel and gear to Anglers nationwide.  Anglers love SteelShad because “Fish Bite It!”